Gemma has been writing web and marketing copy for small businesses across many industries including Finance, Insurance, Lifestyle and Property for over a decade. She has a National Diploma in Media & Communications and a background working in Marketing for companies like Yahoo! GE Capital and Publicis Group.
When it comes to web content, she likes to explore the strengths and personality of your business to create copy that reflects your brand, promotes your products and services and convinces people to respond. She looks at your competition so she can find ways to make your content stand out and she researches the most relevant keywords with the best chances of converting into sales. Having completed the SEO Recipe for Success eCourse and as an avid follower of leading SEO influencers such as SemRush and Moz, Gemma is fully trained in the latest SEO practices.
Gemma was selected as a finalist for the Aesthetica International Creative Writing Award in 2014 and has written for publications such as Mamamia, Flying Solo, Child Magazine, Inside Small Business and numerous high profile writing websites. She’s thorough, passionate, creative and (as her clients will tell you) fun to work with :-)