Google My Business (GMB) replaces the old Google Places feature. A Google My Business page is a free online tool for businesses to manage their online presence across Google and maps. Have a look at what happens when you search for a local business in Google. Eg. searching in Google for “cafe Mornington” (refer to image). What you are seeing is called a knowledge graph with 3 local listings, plus sometimes a Google Ad listing.
It is important that every business has one, as appearing in local searches is another way of ranking well in Google.
To create your own Google My Business page, you will need a Google account. To create a Google account, go to your web browser, eg. Safari, and type in https://accounts.google.com/Signup
Once you have filled in your data, and created your Google account. Open a new window in your web browser and type in https://www.google.com/business and then click the green “Start Now” link. You will be asked a number of questions regarding your business. Eg. Business Name, address, phone number, email address etc.. Once you have entered all your data, you will be sent a verification code in the post. Whilst apparently this usually takes 6 business days to arrive, from experience it can take up to 3 weeks, so you need to be patient. The verification code can then be used to validate your listing, so that it will start showing in Google.