What SEO Means

What is SEO(Search Engine Optimisation)?  This is the question that many people ask.  Search Engine Optimistion is defined in wikapedia as “the process of affecting the visability of a website page or web page in a search engines unpaid results…”.

At Web Design By The Bay we discuss SEO with our clients and how they can improve their ranking in Google. Some businesses believe they don’t need SEO as their business is unique, or all their work comes from referrals.  However if there is plenty of competition in the business that you run, it is very important to think about SEO for your website, so that you can outrank your competitors.

Search Engine Optimisation

A Few SEO Tips

  1. Be wary of Web Designers that guarantee you will rank on page 1.  Ranking in Google can take time.
  2. Make sure that you have a meta title which contains the keyword, you are trying to rank for.
  3. Ensure your meta description is informative and helpful, don’t jam it full of keywords.
  4. Make sure that you use alternative image tags on your images.

Google’s Ever Changing Algorithm

Google use a complex algorithm to work out where your website ranks in Google.  Just because you rank well one week, doesn’t mean that you are going to rank well the next.  Google is constantly changing it’s algorithm, so it is necessary to watch where your website ranks and constantly keep your website up to date and fresh.  Whilst some of these changes are minor, every year there is a major update, often named after animals, eg. Google Panda, Google Penguin and of course the latest update Bert.  See Google algorithm change History written by MOZ.

Frequently Asked Questions

Yes.  Whilst we don’t know the exact formula that Google uses, we do know that the formula is never static.

If your website has been written by a good copywriter, it will have more of an opportunity to rank well.  Ranking is not immediate.

Have You Considered Having a Website Health Check?

Most of us go to a doctor if we feel sick, so if your website is slow or isn’t ranking the way you would like it to, think about organising a website health check.

Or fill in your details on the contact form and we will get back to you.


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