Search Engine Optimisation

What is SEO(Search Engine Optimisation)?  This is the question that many people ask.  Search Engine Optimistion is defined in wikapedia as “the process of affecting the visability of a website page or web page in a search engines unpaid results…”.

At Web Design By The Bay we develop websites, that come with a SEO starter pack, meaning that you are already on your way to ranking well.  Most companies ask you to pay extra for this.

Search Engine Optimisation

A Few SEO Tips

  1. Be wary of Web Designers that guarantee you will rank on page 1.  Ranking in Google can take time.
  2. Make sure that you have a Google title which contains the keyword, you are trying to rank for.
  3. Ensure your meta description is informative and helpful, don’t jam it full of keywords.
  4. Make sure that you use alternative image tags on your images.

Google’s Ever changing algorithm

Google use a complex algorithm to work out where your website ranks in Google.  Just because you rank well one week, doesn’t mean that you are going to rank well the next.  Google is constantly changing it’s algorithm, so it is necessary to watch where your website ranks and constantly keep your website up to date and fresh.  Whilst some of these changes are minor, every year there is a major update, often named after animals, eg. Google Panda, Google Penguin.  See Google algorithm change History written by MOZ.

Website Audit

Have you considered having a health check on your website?  Most of us go to a doctor if we feel sick, so if your website is slow or isn’t ranking the way you would like it to, think about organising a website audit.

Would you like to book an appointment with us?

To book an appointment please click on the “Book your one hour consultation appointment” link below. This will take you to our calendar, and then you can choose a date and time that suits you.

Frequently Asked Questions

Yes.  Whilst we don’t know the exact formula that Google uses, we do know that it changes often.

If your website has been written by a good copywriter, it does take time to rank well.  Ranking is not immediate. If you want to try improving your website yourself, there are courses that can assist you with this.  A great course is one run by Kate Toon.