Search Engine Optimisation

What is SEO(Search Engine Optimisation)?  This is the question that many people ask.  Search Engine Optimistion is defined in wikapedia as “the process of affecting the visability of a website page or web page in a search engines unpaid results…”.

At Web Design By The Bay we develop websites, that come with a SEO starter pack, meaning that you are already on your way to ranking well.  Most companies ask you to pay extra for this.

Search Engine Optimisation

A Few SEO Tips

  1. Be weary of Web Designers that guarantee you will rank on page 1.  Ranking in Google can take time
  2. Make sure that you have good Google Meta descriptions and titles
  3. Make sure that you use alternative image tags on your images

Google’s Ever changing algorithm

Google use a complex algorithm to work out where your website ranks in Google.  Just because you rank well one week, doesn’t mean that you are going to rank well the next.  Google is constantly changing it’s algorithm, so it is necessary to watch where your website ranks and constantly keep your website up to date and fresh.  Whilst some of these changes are minor, every year there is a major update, often named after animals, eg. Google Panda, Google Penguin.  See Google algorithm change History written by MOZ.

Website Audit

Have you considered having a health check on your website?  Most of us go to a doctor if we feel sick, so if your website is slow or isn’t ranking the way you would like it to, think about organising a website audit.

Would you like to book an appointment with us?

To book an appointment please click on the “Book your one hour consultation appointment” link below. This will take you to our calendar, and then you can choose a date and time that suits you.

Book your one hour consultation appointment